Lugo is a queer Argentinian artist based in Australia whose work is inspired by the intricate beauty of nature, from the tiniest invertebrates to the textures and patterns of everyday nature. According to her, “there’s magic in noticing”.

Her art combines organic shapes, natural elements, symbolism, and calming palettes, inviting viewers to connect with the natural world and their own journeys.

Passionate about creating work that sparks mindfulness and curiosity, Lugo strives to bring a little bit of magic to every piece and every space.

While most of their work is digital, Lugo loves the hands-on process of painting murals and crafting custom hand-painted pieces for brands seeking a personal and authentic vibe.

When she’s not creating, Lugo is dreaming up new ways to bring their work to life in meaningful collaborations, such as licensing and creating bespoke illustrations for products, packaging, and spaces that need a unique and meaningful touch.

You can follow her journey—and all the weird and wonderful things she creates and discovers—on Instagram at @holalugo.art.